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How To Use Social Media As A Home Selling Resource

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Whether you are engaging the services of a real estate agent or you are selling your home on your own, social media can be a great way to increase interest in your property. However, there are a few tips you should consider following to present your home in the best light. Here are some things to think about before posting your home on social media.

Hire A Photographer

The photos you use in your social media posts can help to attract potential buyers, and low-quality photos can sometimes have the opposite effect. Hire a professional photographer to capture your home's beauty. He or she can provide suggestions of areas to highlight in your posts and even how to stage each room for the shoot. Be sure that the home is clean and free from clutter before the photographer arrives to help make the process go smoothly.

Include Photos Of Every Room

When an interested buyer looks at your post, he or she will be looking at the pictures you have posted as well as what's missing from them. This is why it's essential to post pictures of every room. For example, if you don't post a picture of the bathroom or kitchen, the people reading your post may think there is a reason why they were omitted. Remember that some buyers love a fixer-upper challenge, so don't be shy about posting pictures of an outdated kitchen or bath. You'll also want to include close-ups of any exciting amenities, such as a steam shower or butler's pantry.

Write An Engaging Description

Your pictures won't be the only thing that helps sell your home. An engaging description can be aspirational, helping the potential buyer to envision a life in the home. If you aren't good with words, consider hiring a freelance writer specializing in real estate to handle the description for you. In the description, you should be sure to include the following:

  • Number of bedrooms and bathrooms
  • Square footage
  • Whether the basement is finished or unfinished
  • Any walk-in closets, pantries, or storage areas
  • Any extra rooms, such as offices or home gyms

Avoid Spamming Feeds

While posting your home for sale occasionally can be a great way to advertise the space, you'll want to avoid spamming the feeds of friends on social media. Re-posting repeatedly throughout the day can be irritating to those who follow you, and it can even lead to being blocked or unfollowed. Consider posting a couple of times each week, and switch up the posts to keep people interested. For example, one post can highlight all of the features of the kitchen, while another can focus on the beautiful landscaping in the yard.

If you are using a real estate agent, ask him or her for guidance when using social media. In some cases, your real estate agent will put the posts together for you and select the perfect pictures to help sell your home.